Hotel | Brand Development

Yotel Hotel Group

The Yotel concept came about when its founder was on a first-class flight and saw how it was possible to achieve unique, high quality comfort in a compact space through the use of clever design and technology. That idea has carried through to every element of the Yotel offer - but who they were and what they stood for wasn’t being communicated through the brand. Our task was to tell the Yotel story in a way that brought their smart thinking to life. The resulting evolution of the brand is inspired by the concept of ‘a smile in the mind’. Yotel like to have fun but they’re more ‘Aha!’ than ‘Ha Ha!’. Our work focusses on simple ideas delivered with personality, wit and invention, expanding upon one of Yotel’s founding principles; to provide guests with everything they need and nothing they don’t.

BRAND AUDITING, BRAND POSITIONING, BRAND STRUCTURE DEVELOPMENT, SUB BRAND IDENTITY DESIGN, COPYWRITING, TYPOGRAPHY DESIGN, MOBILE APP DESIGN, BRAND GUIDELINES, DESIGN FOR PRINT, ADVERTISING.