Hotel / Branding
Hotel Park Ave NYC
Hotel Park Ave reimagines the former Mondrian Hotel, blending its bold design legacy with a modern ethos of elegant individuality. Departing from obvious opulence of Park Avenue, it delivers a sophisticated yet approachable experience tailored to today’s travellers. We crafted a brand that reflects the vibrancy of Park Avenue and NoMad, redefining luxury with creativity and energy. Rooted in a “Stay Bold” concept, the brand balances timeless sophistication with a bold, approachable character, inviting guests to connect, express, and explore. By aligning with New York’s dynamic essence, Hotel Park Ave offers a distinctive, memorable experience that celebrates individuality and modern style.
BRAND NAMING, HOTEL BRAND POSITIONING, HOTEL BRAND IDENTITY, SIGNAGE, BRAND GUIDELINES, DESIGN FOR PRINT