Branding

The Beauty House

We were delighted to create the branding for The Beauty House, a new destination in beauty and wellness, located in a charming canal house in the heart of Amsterdam. The interiors, designed by Lore Group Creative Director Jacu Strauss and his team are “a fusion of warm neutral colours and materials throughout three floors, with touches of a striking red inspired by vintage Hollywood red on the lips; an image that exudes beauty and confidence.” With this brief, our solution amplified the use of the striking red. The brand is led by an ornate serif and supported by a series of tactile organic shapes. Combined, the end result is, obviously, beautiful.

BRAND IDENTITY DESIGN, ILLUSTRATION, DESIGN FOR PRINT, BRAND GUIDELINES