Hotel | Branding

Grand Hotel Birmingham

An iconic venue in the heart of the city, The Grand Hotel had fallen into ruin, lying dark for almost 20 years. During the course of a multi-million pound refurbishment, we were appointed to create a brand that was fit for a grand dame returning to centre stage. A modern wordmark is paired with a custom monogram that pays homage to the architectural details of the hotel, as well as to the city of Birmingham itself, through the use of an anchor; the silversmith mark for the city. Graphic assets based on reoccurring features within the hotel, a cool, minimal colour palette punctuated by gold and baby blue add a sense of luxury. All complemented by an understated tone of voice and light use of illustration.

BRAND POSITIONING, BRAND IDENTITY DESIGN, TONE OF VOICE, WEB DESIGN, EMAIL TEMPLATE DESIGN, BRAND GUIDELINES, DESIGN FOR PRINT, ADVERTISING.