Food Truck | Branding

Busan BBQ

Busan BBQ mix big, bold Korean ingredients with American diner classics to create a menu that bursts with flavour. It’s authentic ‘east -meets- west’ street cooking. We were approached to provide them with a full branding system that could help them stand out for all the right reasons. The solution fuses visual cues from South Korea and the USA buts avoids clichés. Elements of each flag merge to create a series of new flags, while a typographic pattern translates ancient Korean proverbs into their strange English equivalents. The logo is based on classic American diner signage while the wordmark itself twists Art Deco typography into something more Eastern. The strapline ‘The Amerikorean Dream’ is fun and welcoming, summing up the overall feel of a brand that’s all about enjoying great food and cultures.

BRAND IDENTITY DESIGN, PACKAGING DESIGN, DESIGN FOR PRINT.