Food | Branding & Packaging

Nonna Malfi

We were appointed to develop the brand for an exciting new range of pizzas that would appeal to a more price sensitive consumer. Working on naming, brand positioning, as well as the brand language, we were delighted to introduce the world to Nonna Malfi. Nonna brings everyone together with her simple, classic dishes and straight-talking outlook on life. ‘Nonna Malfi‘ will become the ‘go-to’ for quality, affordable Italian food with a focus on the family, and bringing the classic flavours of Italy to life. No fuss; just simple, great tasting Italian food to be enjoyed with friends and loved ones. Say Caio to Nonna Malfi, who will be extending her range across bread sticks and other products soon.

BRAND RESEARCH & ANALYSIS, BRAND NAMING, BRAND POSITIONING, BRAND IDENTITY DESIGN, PACKAGING DESIGN, WEB DESIGN