Hotel | Branding

Lyle Washington D.C.

Lyle is a new neighbourhood hotel in the heart of Dupont Circle in Washington D.C. Our brief was to create a light, unobtrusive brand that positioned the hotel as an independent thinker. The wordmark was inspired by the Art Deco features that have been retained in the hotel architecture, from the exterior canopy to the entrance lobby. Alongside Lyle, we created “Lyle’s” the neighbourhood bar and restaurant. A bespoke handwritten wordmark added a sense of personality and authenticity to the brand. This was applied to a variety of collateral; from menus and coasters to take-away bags and cups. 

BRAND POSITIONING, SUB BRAND IDENTITY DESIGN, COPYWRITING, BRAND GUIDELINES, DESIGN FOR PRINT