Education | Branding

Heyday

Heyday are the ‘go-to’ for school-based book promotion across the 70 schools on Australia’s Sunshine Coast. They connect leading storytellers and illustrators from around the world with children across the region to inspire a lifelong love of reading. Our job was to communicate the joy that great books provide children and to tell them that Heyday will be right beside them on their adventures. We created a brand that’s playful, knows how to have fun and has wide appeal across a target audience of teachers, parents, talent and the kids themselves. The tone of the brand is encapsulated by an adaptable, bespoke wordmark while the confidence and wit of comms illustrate that this is a business that’s all about putting a smile on kids faces. And maybe some adults too.

BRAND RESEARCH & ANALYSIS, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT.