Bar & Club | Branding

25 Paul Street, London

25 Paul Street is a bar in the heart of Shoreditch set inside a multi-storey London townhouse. We were briefed to create an extroverted but sophisticated brand that would help the venue communicate externally what it's all about internally; extravagant nights that feed the soul, where everyone is welcome to join the party in their own unique way. The logo has been designed to mirror exterior features while echoing the retro interior design direction. Primary colours make a statement and are complimented by ever changing mono patterns designed to nod at the venue's unique projection mapping and lighting systems. A multi-storey, multi-story venue is emerging that promises to rise above the rest.

BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.

BAR & CLUB BRANDING, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.
BAR & CLUB BRANDING, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.
BAR & CLUB BRANDING, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.
BAR & CLUB BRANDING, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.
BAR & CLUB BRANDING, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.
BAR & CLUB BRANDING, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.
BAR & CLUB BRANDING, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.
BAR & CLUB BRANDING, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.
BAR & CLUB BRANDING, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.
BAR & CLUB BRANDING, BRAND POSITIONING, BRAND IDENTITY DESIGN, COPYWRITING, DESIGN FOR PRINT, SIGNAGE.

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