The Marloes, London
Tucked away in the picturesque Philbeach Gardens, a serene, tree-lined crescent in Earl’s Court, The Marloes offers a refined, home-like alternative to traditional hotels. Surrounded by elegant Victorian townhouses and lush communal gardens, it provides a tranquil retreat from the city while keeping London’s energy within easy reach. Thoughtfully designed apartments blend luxurious comfort with understated style, creating a space where guests can settle in, live at their own pace, and experience the city with ease. With discreet yet attentive service and thoughtful details throughout, The Marloes isn’t just a place to stay, but a place to belong.
HOTEL BRAND POSITIONING
HOTEL BRAND IDENTITY DESIGN
HOTEL BRAND GUIDELINES
COPYWRITING
DESIGN FOR PRINT
We positioned The Marloes as an urban sanctuary—understated yet luxurious, refined yet welcoming. Inspired by the rich history of Philbeach Gardens, the brand embodies effortless living, where comfort and elegance exist in perfect balance. More than just a place to stay, The Marloes offers a seamless, personal experience that feels as intuitive as home. Thoughtfully designed spaces and unobtrusive service allow guests to settle in with ease, while a quiet connection to the city keeps them engaged at their own pace. The brand identity would mirror this philosophy—warm, polished, and deeply rooted in a sense of place.
The brand identity begins with a bespoke wordmark, carefully crafted with handwritten elements and custom typography to create a distinctive, one-of-a-kind look for the venue. Complementing this is a symbol inspired by St. Cuthbert’s Church, a Grade I listed Anglican church neighbouring The Marloes on Philbeach Gardens. The church's gothic windows inspire a subtle "M" icon, reinforcing the venue’s sense of place and connection to its postcode. Brand colours, drawn from the venue’s interior design, feature warm, understated tones that ground the brand in a refined, quiet sense of quality.