Remeo
Remeo is an authentic Italian gelato brand that, when we were first approached, was still in development. The company faced challenges in defining its unique offering. The branding needed a complete overhaul, and our main focus became creating a compelling identity that would resonate with consumers. We worked to develop a distinctive and engaging brand that highlighted the brand’s premium quality and authentic Italian heritage, setting Remeo apart in a competitive market.
BRAND IDENTITY DESIGN
PACKAGING DESIGN
DESIGN FOR PRINT
We crafted a core proposition centred around the product’s luxurious nature, positioning Remeo as the Gucci of the gelato world—more Christian Dior than Carte D’Or. To reflect this premium identity, we embraced a high-fashion aesthetic and developed bespoke packaging that would distinguish Remeo from traditional competitors. Every element, from design to materials, was carefully chosen to elevate the brand’s image and convey its exclusivity, making it clear that Remeo is a sophisticated indulgence for those seeking the finest gelato experience.
A high-end look, inspired more by perfumes and cosmetics than traditional ice cream, helped Remeo quickly establish itself as a premium brand. This refined approach set them apart in the crowded market, appealing to discerning consumers who valued luxury and quality. The sophisticated packaging and brand aesthetic not only elevated the product’s perception but also allowed Remeo to scoop up a significant portion of the market, carving out a niche in the upscale dessert category and allowing them to develop and expand their offer.