Quindici
Hidden at Campari’s London HQ, Quindici is an exclusive venue reserved strictly for VIPs. Access is granted only to those lucky enough to receive an invitation, and guests are sworn to secrecy upon leaving. When approached by Campari to create a brand identity for this ultra-private space, we were tasked with capturing its elusive, members-only atmosphere. Though we can’t show photos of the venue itself, our creative approach had to reflect the interior direction as well as the secrecy and prestige surrounding it. The resulting identity reinforces the idea that this hidden gem is a coveted experience, accessible only to a select few fortunate enough to be invited.
BAR BRAND POSITIONING
BAR BRAND IDENTITY
BRAND GUIDELINES
DESIGN FOR PRINT
As you enter Quindici, you descend a striking red carpet staircase, flanked by deep red walls and lighting that gradually fades into a more brooding, atmospheric space. The interior blends subtle Art Deco influences with luxurious touches, such as rich reds, dark blues, and gold accents, evoking a sense of effortless sophistication. Every detail of the venue is designed to immerse guests in an exclusive, high-end experience. Our challenge was to translate this unique ambiance into a brand identity that captured the intrigue and allure of Quindici—an intimate, luxurious world that needed to feel a little bit special.
The wordmark for Quindici is a custom-designed typeface inspired by Art Deco elements, subtly infused with the elegance of Italian fashion brands. Small-scale baroque flourishes are integrated into the communications, adding a touch of Italian charm without overwhelming the design or clashing with the venue’s interior. A standalone symbol, derived from the exterior door shape and internal staircase, hints at the bar’s location while maintaining an air of mystery. Arched shapes in print further reflect this symbol, while the Italian phrase “acqua in bocca,” meaning “don’t tell anyone,” reinforces the secretive, exclusive nature of the space.