Illustration of a man with a a large key in the shape of a letter P produced as part of the brand identity for Pulitzer hotel in Amsterdam by Colt

Pulitzer Hotel, Amsterdam

The Pulitzer Hotel in Amsterdam is a unique blend of historical charm and modern design. Housed within 25 restored 17th and 18th-century canal houses, the hotel offers an unmatched, authentic Dutch experience set amidst the city’s iconic canals. The hotel combines traditional Dutch craftsmanship with unique contemporary touches, offering a rich cultural experience. While the hotel itself is the epitome of expression, the brand that represented it had begun to lose its way. We were tasked with realigning that brand with the overall direction of the hotel and embracing what makes this such an exciting, memorable venue for guests. 

HOTEL BRAND REFINEMENT
ILLUSTRATION ART DIRECTION
BRAND GUIDELINES
DESIGN FOR PRINT

P logo, the shorthand version of the Pulitzer Hotel wordmark in brown on a yellow background
Interior design at Pulitzer Hotel in Amsterdam featuring a gold seat and detailed painting with 'The Eclectic Fantastic' centrally
Pink in-room dining menu for Pulitzer Hotel in Amsterdam, created as part of the brand identity project by Colt, hotel branding specialists

The challenge with the existing brand was its struggle to represent the diverse experiences offered across the hotel’s 25 interconnected canal houses. However, we saw this as an opportunity to celebrate variety, leading to the creation of postioning that we called "The Eclectic Fantastic." Rather than simplifying, we chose to amplify—embracing more creativity, more energy. In a space that defies convention and doesn’t do subtle, our approach followed suit. The brand identity is built on creative diversity, allowing it to operate boldly and immerse guests in a dynamic, unforgettable experience as they move through the hotel’s ever-changing spaces.

Interior design details at Pulitzer Hotel, Amsterdam
Illustration or a women holding a suitcase dressed in pink polka dots wearing sunglasses
Key card and key card sleeve for Pulitzer Hotel in Amsterdam, created as part of the brand identity project by Colt, hotel branding specialists
Suite interior with red art deco chairs at Pulitzer hotel in Amsterdam
Guest welcome card for Pulitzer Hotel in Amsterdam, created as part of the brand identity project by Colt, hotel branding specialists
Interior design of a suite at Pulitzer Hotel in Amsterdam
Illustration of a couple toasting champagne for Pulitzer Hotel in Amsterdam, created as part of the brand identity project by Colt, hotel branding specialists
Reception interior design at the Pulitzer hotel in amsterdam
In-room directory newspaper for Pulitzer Hotel in Amsterdam, created as part of the brand identity project by Colt, hotel branding specialists
on-room directory newspaper for Pulitzer Hotel in Amsterdam, created as part of the brand identity project by Colt, hotel branding specialists
in-room postcards for Pulitzer Hotel in Amsterdam, created as part of the brand identity project by Colt, hotel branding specialists
Illustrated map for Pulitzer Hotel in Amsterdam, created as part of the brand identity project by Colt, hotel branding specialists
Canal side exterior of Pulitzer hotel in Amsterdam
Interior design at Pulitzer hotel in Amsterdam

While creating a brand shorthand provided the hotel with a new unifying element across communications, it was illustration that truly captured the dynamic energy and diversity of the venue. Artists like Jay Cover, Stephanie Wunderlich, and Jan Robert Duennweller brought their unique perspectives to the brand, using the hotel’s colour palette to bring consistency to their work. The result? A lively, yet cohesive visual language that mirrors the pace and variety of the space. With every internal twist and turn, the hotel now has a brand identity that embodies its surprise-filled character and connects seamlessly with both guests and the world outside.

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