Kaso, London
Perched atop One Hundred Shoreditch Hotel, Kaso combines Mediterranean allure with East London energy. This elegant yet inviting space features pink marble accents, lush greenery, and a private terrace, providing the perfect backdrop for its curated menu of Eastern Mediterranean-inspired dishes and bespoke cocktails. From sunlit brunches to moonlit soirées, Kaso offers a slice of the Mediterranean with stunning London views. Our mission was to craft a stand-alone brand that transformed this rooftop into a destination in its own right, independent of the hotel below.
BAR BRAND NAMING
BAR BRAND IDENTITY
BAR BRAND POSITIONING
TONE OF VOICE
BRAND GUIDELINES
DESIGN FOR PRINT
ILLUSTRATION
Our approach centred on crafting a vibrant, distinctive brand that diverged from the more subdued hotel identity. Drawing inspiration from the warmth of the Eastern Mediterranean, we created a brand that radiates energy, excitement, and a welcoming tone. The identity blends sophistication with an exotic, playful edge, inviting guests on a lively, flavourful journey. With dishes rooted in age-old recipes and cocktails infused with Levantine flavours, every design element pays tribute to the region’s rich, vibrant heritage, creating an unforgettable, immersive experience.
The brand identity centres on a bespoke wordmark, inspired by Arabic script, symbolising the venue’s rooftop location as it ascends skywards, pointing to its elevated setting. This design reflects both the story of the space and its connection to the Eastern Mediterranean. A key visual asset is a series of hand-painted shapes, almost naïve in style, representing the national flowers of each Eastern Mediterranean country, bringing a sense of authenticity, charm, and cultural celebration to the identity.