Heyday
Heyday is the leading organisation for school-based book promotion, working across 70 schools on Australia’s Sunshine Coast. They specialise in connecting renowned storytellers and illustrators from around the globe with local children, sparking imaginations and inspiring a lifelong love of reading. By fostering meaningful interactions between young readers and literary creators, Heyday nurtures creativity and literacy, making a lasting impact on the educational and cultural development of the region’s students.
BRAND RESEARCH & ANALYSIS
BRAND POSITIONING
BRAND IDENTITY DESIGN
COPYWRITING
DESIGN FOR PRINT
Our task was to capture the joy and wonder that great books bring to children and convey that Heyday would be their trusted companion on every exciting adventure. A child’s face lighting up as their imagination is sparked by a story is a truly magical sight. That sense of wonder became the heart of a brand designed to inspire a lifelong love of reading. By consistently sharing and celebrating the joy found in books, the brand sets an engaging and uplifting tone, showing children and their families that Heyday is always right there, encouraging and supporting their journey into the world of stories.
We developed a playful and vibrant brand that resonates with a diverse audience, including teachers, parents, creative talent, and children. The tone is brought to life through an adaptable, bespoke wordmark that embodies the brand’s fun and dynamic personality. With confident and witty communication, the brand conveys a clear message: it’s dedicated to bringing joy to children and sparking smiles all around – adults included. By blending charm, humour, and creativity, the brand captures its mission of inspiring delight and connection through every interaction, leaving a lasting impression on all who engage with it.