Go Kombucha
Today, kombucha is widely recognised, but when GO Kombucha launched in the early 2000s, it was virtually unheard of. As pioneers in the sector, they quickly earned a reputation as one of Britain’s finest producers of authentic kombucha. Their commitment to traditional brewing methods, using only the best ingredients and zero shortcuts, set them apart. However, while their product thrived as a benchmark of quality, their brand struggled to keep pace, leaving room for a refresh that could match the vitality of their exceptional kombucha.
BRAND AUDITING
BRAND RESEARCH & ANALYSIS
BRAND POSITIONING
BRAND IDENTITY DESIGN
PACKAGING DESIGN
DESIGN FOR PRINT
Our challenge was to revitalise GO Kombucha’s packaging and collateral while preserving the loyalty of their dedicated customer base. We developed clear and confident positioning that set the tone for the refresh: GO would establish itself as the ultimate gold standard, the “benchmark in booch.” By honouring their heritage and traditional brewing expertise, we created a design and messaging framework that celebrated their legacy while appealing to a new generation of kombucha enthusiasts, ensuring the brand’s continued growth and relevance.
Focusing on authenticity, quality, and doing things the right way, the brand’s look and feel draw inspiration from the premium whisky sector. This approach positions GO Kombucha as a top-tier product, emphasizing sophistication without leaning into masculine overtones. The design exudes elegance and craftsmanship, reinforcing their commitment to excellence while placing them at the pinnacle of the kombucha market. It establishes GO Kombucha as the absolute best in glass, offering a premium experience that resonates with both loyal customers and new fans.