Innovative brand development for restaurants, hotels, and resorts

Dunluce Lodge, Portrush

Perched on the rugged cliffs of Northern Ireland’s Causeway Coast, Dunluce Lodge is a sanctuary of understated luxury overlooking the Atlantic Ocean. With Royal Portrush Golf Club on its doorstep and the rich history of Dunluce Castle nearby, the lodge blends world-class hospitality with a deep sense of place. Offering refined suites, exceptional dining, and serene spa experiences, it invites guests to immerse themselves in the dramatic landscapes and storied past of this iconic coastline. We were entrusted with creating a brand identity that would not only reflect the lodge’s exceptional offering but also embody the spirit, heritage and beauty of its surroundings.

HOTEL BRAND AUDITING
HOTEL BRAND POSITIONING
HOTEL BRAND IDENTITY DESIGN
COPYWRITING
HOTEL BRAND GUIDELINES
DESIGN FOR PRINT
ADVERTISING
SOCIAL MEDIA DESIGN
E-SHOT DESIGN

Your hospitality brand, reimagined – creative agency for growth
Luxury hospitality branding experts – design that captivates guests
Elevate your hospitality brand with bespoke visual identity
Exclusive boutique hotel branding – premium logo and design
Custom hotel branding with bespoke logo, signage, and guest experience design

Working with our sister company, Atalanta, our approach to branding was guided by the unique interplay between luxury and landscape. Set against the untamed beauty of the North Coast, the hotel demanded an identity that deeply connected to its surroundings. We embraced the region’s rich history, folklore, and natural drama, crafting a brand that’s elegant without pretension. Warm Irish hospitality, modern sophistication, and a deep respect for place shaped every element—creating an identity that feels both timeless and forward-looking, rooted in authenticity while setting a bold new standard for luxury in Northern Ireland.

Revolutionizing hospitality branding for a modern audience
Elegant and timeless branding solutions for the hospitality industry
Your brand’s signature look – unique hospitality design solutions
Bespoke branding agency for high-end hotels and restaurants
Innovative branding for boutique hospitality businesses
Create a stunning hospitality brand with expert design
Strategic branding for premium hospitality experiences worldwide
High-end hotel branding solutions – strategy, logo design, and guest experience
Luxury hotel brand identity design – custom logos, signage, and visuals
Creating premium hotel brands with bespoke identity and visual storytelling
Exclusive hotel branding agency in London – design for five-star experiences
Hotel branding and marketing strategies to attract high-end travelers
Refined hotel brand identity – elegant logos, digital design, and interiors
Bespoke branding for boutique hotels – personalized and stylish visuals

The brand identity is anchored by an abstract symbol inspired by the Portrush crest, which features 16 core elements. A refined colour palette subtly evokes Ireland without cliché, while wildflowers from the region—photographed through linen—create a striking visual asset full of movement and intensity, reflecting the dynamic landscape. Hand-painted illustrations further enrich the identity, blending the organic fluidity of watercolor with an intentionally elegant finish. With the brand extending across three internal sub-brands—including in-room chocolate, luxurious leather menu folders, and golf apparel—the result is a flexible yet cohesive system that is elegant, distinctive, and impactful both locally and beyond.