Illustration of an alpaca sitting cross-legged in a meditation pose on a mat.

Contigo, London

Contigo is a high-end Nikkei restaurant located just off Trafalgar Square, offering a fusion of Japanese and Peruvian cuisine in a modern, vibrant setting. The venue combines luxury with fun, featuring an open kitchen and a sushi counter, creating an exciting dining experience. The brief for this project was to create a brand identity that communicated both the restaurant’s sophisticated dining and its lively, accessible atmosphere. The goal was to design a visual language that felt both high-end and inviting, offering a unique, energetic space for guests to enjoy innovative cuisine in the heart of London​

RESTAURANT BRAND POSITIONING
RESTAURANT BRAND IDENTITY
ILLUSTRATION
ART DIRECTION
DESIGN FOR PRINT

Logo featuring an illustration of a knight on horseback with the text "CONTIGO LONDON" underneath in a simple font.
Two gray notebooks with "CONTIGO LONDON" embossed, featuring pink page edges, on a dark background.

Our approach to the brief was to create a brand identity that balanced sophistication with accessibility. We aimed to reflect Contigo’s position as a high-end restaurant, while emphasizing the fun and dynamic energy that defines the venue. The design needed to convey luxury without feeling exclusive or intimidating, capturing the spirit of “where fine dining has fun.” We focused on clean, modern aesthetics, incorporating elements that resonated with both Japanese and Peruvian culinary influences. The brand needed to appeal to young, successful professionals while ensuring it stood out in the competitive London restaurant scene​.

Open menu displaying text in two columns, titled 'Small Plates,' 'Tempura,' 'Raw Bar,' 'Charcoal Grilled Meat,' and 'Sides & Salads.' Includes various dishes and descriptions. White pages with a red binding on a gray background.
Marble surface with circular coasters featuring geometric patterns and illustrations next to a cocktail with an orange slice and cherry garnish.
Stack of business cards with red edges, displaying contact information for individuals in various roles and a company logo reading 'Contigo London.' The cards have illustrations and text in a neat layout.
Box of matches with a samurai on horseback illustration and Contigo London branding
Gray restaurant bill holder with receipt and logo on light background
Two metal chopsticks labeled "CONTIGO" wrapped in black paper, placed on a white ceramic bowl with purple designs, on a marble surface.

The identity is defined by a series of illustrations by artist Steven Noble, crafted in his signature scratchboard style. The standout design features a samurai riding an alpaca, which serves as the master logo. A simple linework pattern merges the flags of Japan and Peru, reflecting the restaurant’s cultural fusion. Printed materials across the brand incorporate subtle interior details, such as the curved cornicing above the bar while a splash of pink adds vibrancy to smaller elements within a more muted overall colour palette that helps to retain a sophisticated, high-end feel.